Share

Copy link LinkedInXEmail

The bounded interval a campaign runs in, with an explicit start, end and time basis; the window every evaluation of that campaign is scoped to.

Also called Flight

Compose from here— 14

Campaign flight can stand in 14 roles across the patterns this model declares. Pick one and the answer is drawn here, from the published graph.

• When a campaign runs board → holds Campaign · the question
• Which window a journey counts inactivity over board → holds Journeys · the question
• Which targets quantify a goal, and by when board → holds Goals, Targets · the question
• Retention campaign board → holds Campaign, Tactics, Actions, Offers, Creative Assets, Audience Segments, Permission Bases, Targets · the shape
• Position board → holds Identity Levels, Journey States, Journey Transitions, Events · the shape
• Exposure board → holds Identity Levels, Signals, Events, Tactics, Surface · the shape
• Attributed conversion board → holds Events, Tactics, Signals, Metrics, Attribution Models · the shape
• Reading board → holds Metrics, Geographies, Audience Segments, Units, Evidence Designs · the shape
• Consent receipt board → holds Identity Levels, Signals, Events, Permission Bases, Processing Purposes · the shape
• When and where a tactic runs board → holds Tactics, Geographies · the question
• When an action is valid board → holds Actions · the question
• When an offer is good board → holds Offers · the question
• Over which window a formula computes board → holds Metric Formulas · the question
• Setting board → holds Parameters, Geographies, Audience Segments, Setting Bases, Units · the shape

Related— 1

• grounds on →CampaignEntities

Pointed at by— 6

• bounds campaign →Retention campaignCampaign
• bounds tactic →Win-back emailTactics
• bounds action →Send emailActions
• bounds offer →Percentage discountOffers
• bounds target →Reactivation rate targetTargets
• is the window of →Reactivation rate formulaMetric Formulas