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Hover or tap a kind to light everything it reaches · choose one to stand on it Every kind this shape is made of, lit together. A shape owns nothing of its own: it is a way terms can stand to one another.

What the drawing means

AcrossOne band per column, left to right in the order the model declares.

DownThe kinds of that band, in the order its manifest states.

AboveThe view layer: a view owns nothing of its own; it reads the model below.

A spineHow many roads the kind carries — thicker means more of the model runs through it.

A roadOne governed relationship. Its weight is the share of the source kind's terms that complete it.

A faint roadUnder a third complete, so an unfinished region looks unfinished.

Dashed purpleA view composes from that kind; solid purple means it carries that kind's terms.

Not drawnA terminal relationship, and any typing or grounding — each is how a term is read, not somewhere a road goes, so neither is a route.

HoverLights a kind, every road touching it, and every kind on the far end.

ClickStands on it — the page opens and the map holds that node lit.

Foundations →

Dim to

Shape· PTN-036

Retention campaign

9 roles held together by 9 governed relationships, across 9 kinds. Found 1 time in the model.

Open on the board →

Drawn as a flow across the bands: each role in the band of its kind, each road the way the model stores it.

Its roles— 9

A role is a place in the shape and the kind of thing that may fill it. The count is how many fill it across every instance.

campaigna Campaign1 campaign fills it
tactica Tactics1 tactic fills it
actiona Actions1 action fills it
offera Offers1 offer fills it
creativea Creative Assets1 creative asset fills it
audiencea Audience Segments1 audience segment fills it
permissiona Permission Bases1 permission basis fills it
flighta Time Windows1 time window fills it
targeta Targets1 target fills it

How they are held together— 9

Each is a relationship the registry declares, asserted in the direction the model stores it.

campaigncontains tactic → tactic
read back: tactic belongs to campaign
campaigntargets audience → audience
read back: audience is targeted by
campaignrequires permission basis → permission
read back: permission permits
campaignsets offer → offer
read back: offer is set by
campaignpursues target → target
read back: target is pursued by
campaignvalid during → flight
read back: flight bounds campaign
tacticcontains action → action
read back: action belongs to tactic
tacticuses creative asset → creative
read back: creative is used by tactic
actionrequires offer → offer
read back: offer is required by

One instance

One set found standing to one another in exactly this way.

Retention campaignfills campaign, a Campaign
Win-back emailfills tactic, a Tactics
Send emailfills action, a Actions
Percentage discountfills offer, a Offers
Hero imagefills creative, a Creative Assets
Lapsed customersfills audience, a Audience Segments
Email marketing consentfills permission, a Permission Bases
Campaign flightfills flight, a Time Windows
Reactivation rate targetfills target, a Targets

Other shapes