umi-graphUnified Marketing Intelligence

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Hover or tap a kind to light everything it reaches · choose one to stand on it Where Actions sits, and everything a road reaches from it. One of its 1 actions.

What the drawing means

AcrossOne band per column, left to right in the order the model declares.

DownThe kinds of that band, in the order its manifest states.

AboveThe view layer: a view owns nothing of its own; it reads the model below.

A spineHow many roads the kind carries — thicker means more of the model runs through it.

A roadOne governed relationship. Its weight is the share of the source kind's terms that complete it.

A faint roadUnder a third complete, so an unfinished region looks unfinished.

Dashed purpleA view composes from that kind; solid purple means it carries that kind's terms.

Not drawnA terminal relationship, and any typing or grounding — each is how a term is read, not somewhere a road goes, so neither is a route.

HoverLights a kind, every road touching it, and every kind on the far end.

ClickStands on it — the page opens and the map holds that node lit.

Foundations →

Dim to

Send email

ACT-001

exemplar of the pattern

One outbound email delivered to one subscriber as a step within a tactic; it triggers an engagement event and proves nothing about outcome by itself.

Questions answered from here— 1

During which time window is an action valid?

Compose from here— 4

Send email can stand in 4 roles across the patterns this model declares. Pick one and the answer is drawn here, from the published graph.

board → holds Campaign, Tactics, Events, Entities · the question
board → holds Campaign, Tactics, Offers, Creative Assets, Audience Segments, Permission Bases, Time Windows, Targets · the shape
board → holds Campaign, Tactics, Events, Signals, Metrics, KPIs, Goals · the shape
board → holds Time Windows · the question

Related— 4

triggers event →Email engagementEvents
requires offer →Percentage discountOffers
valid during →Campaign flightTime Windows
grounds on →CampaignEntities

Pointed at by— 1

belongs to tactic →Win-back emailTactics