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Hover or tap a kind to light everything it reaches · choose one to stand on it Where Surface sits, and everything a road reaches from it. One of its 15 surfaces.

What the drawing means

AcrossOne band per column, left to right in the order the model declares.

DownThe kinds of that band, in the order its manifest states.

AboveThe view layer: a view owns nothing of its own; it reads the model below.

A spineHow many roads the kind carries — thicker means more of the model runs through it.

A roadOne governed relationship. Its weight is the share of the source kind's terms that complete it.

A faint roadUnder a third complete, so an unfinished region looks unfinished.

Dashed purpleA view composes from that kind; solid purple means it carries that kind's terms.

Not drawnA terminal relationship, and any typing or grounding — each is how a term is read, not somewhere a road goes, so neither is a route.

HoverLights a kind, every road touching it, and every kind on the far end.

ClickStands on it — the page opens and the map holds that node lit.

Foundations →

Dim to

Website

SRF-001

The brand's own public website: the digital place most journeys pass through.

+20 more, in the lists below

Compose from here— 10

Website can stand in 10 roles across the patterns this model declares. Pick one and the answer is drawn here, from the published graph.

board → holds Journey Transitions, Events, Channel · the question
board → holds Content Types, Technology Platforms · the question
board → holds Creative Assets, Creative Formats · the question
board → holds Creative Assets, Creative Size Specifications · the question
board → holds Events, Vendor · the question
board → holds Identity Levels, Signals, Events, Tactics, Time Windows · the shape
board → holds Tactics, Channel · the question
board → holds Channel · the question
board → holds Channel, Content Types · the question
board → holds Channel, Events · the question

Related— 3

runs on →Adobe AnalyticsTechnology Platforms
runs on →Salesforce PersonalizationTechnology Platforms
grounds on →SurfaceEntities

Pointed at by— 24

carries content type →Landing PageContent Types
carries content type →Product / Service PageContent Types
carries content type →Location PageContent Types
carries content type →FAQ PageContent Types
carries content type →Blog PostContent Types
carries content type →How-To GuideContent Types
carries content type →Explainer VideoContent Types
carries content type →WebinarContent Types
carries content type →Whitepaper / eBookContent Types
carries content type →InfographicContent Types
carries format →Single VisualCreative Formats
carries format →Visual SequenceCreative Formats
carries format →Motion VideoCreative Formats
carries format →DocumentCreative Formats
carries format →Interactive ExperienceCreative Formats
carries format →TextCreative Formats
supports geometry →WidescreenCreative Size Specifications
captures event →Web visitEvents
captures event →Consumer authenticationEvents
captures event →Lead submissionEvents
captures event →ConversionEvents
captures event →ReferralEvents
captures event →CrawlEvents
captures event →Consent changeEvents