umi-graphUnified Marketing Intelligence

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Hover or tap a kind to light everything it reaches · choose one to stand on it Where Content Types sits, and everything a road reaches from it. One of its 19 content types.

What the drawing means

AcrossOne band per column, left to right in the order the model declares.

DownThe kinds of that band, in the order its manifest states.

AboveThe view layer: a view owns nothing of its own; it reads the model below.

A spineHow many roads the kind carries — thicker means more of the model runs through it.

A roadOne governed relationship. Its weight is the share of the source kind's terms that complete it.

A faint roadUnder a third complete, so an unfinished region looks unfinished.

Dashed purpleA view composes from that kind; solid purple means it carries that kind's terms.

Not drawnA terminal relationship, and any typing or grounding — each is how a term is read, not somewhere a road goes, so neither is a route.

HoverLights a kind, every road touching it, and every kind on the far end.

ClickStands on it — the page opens and the map holds that node lit.

Foundations →

Dim to

Whitepaper / eBook

CT-015

A long-form downloadable document, usually gated behind a form.

Also called White paper

Questions answered from here— 2

Compose from here— 6

Whitepaper / eBook can stand in 6 roles across the patterns this model declares. Pick one and the answer is drawn here, from the published graph.

board → holds Surface, Technology Platforms · the question
board → holds Creative Formats · the question
board → holds Creative Assets · the question
board → holds Preference Types · the question
board → holds Tactics · the question
board → holds Channel, Surface · the question

Related— 3

delivered on →WebsiteSurface
may be expressed as →DocumentCreative Formats
grounds on →Content TypeEntities