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Hover or tap a kind to light everything it reaches · choose one to stand on it Where Creative Formats sits, and everything a road reaches from it. One of its 8 creative formats.

What the drawing means

AcrossOne band per column, left to right in the order the model declares.

DownThe kinds of that band, in the order its manifest states.

AboveThe view layer: a view owns nothing of its own; it reads the model below.

A spineHow many roads the kind carries — thicker means more of the model runs through it.

A roadOne governed relationship. Its weight is the share of the source kind's terms that complete it.

A faint roadUnder a third complete, so an unfinished region looks unfinished.

Dashed purpleA view composes from that kind; solid purple means it carries that kind's terms.

Not drawnA terminal relationship, and any typing or grounding — each is how a term is read, not somewhere a road goes, so neither is a route.

HoverLights a kind, every road touching it, and every kind on the far end.

ClickStands on it — the page opens and the map holds that node lit.

Foundations →

Dim to

Creative Formats

Single Visual

FMT-001

One static visual frame: photograph, illustration, graphic, diagram or rendered visual.

Also called Static image

+10 more, in the lists below

Compose from here— 3

Single Visual can stand in 3 roles across the patterns this model declares. Pick one and the answer is drawn here, from the published graph.

board → holds Creative Assets, Surface · the question
board → holds Content Types · the question
board → holds Preference Types · the question

Related— 12

delivered on →WebsiteSurface
delivered on →Mobile AppSurface
delivered on →Social FeedSurface
delivered on →Email InboxSurface
delivered on →Third-Party WebsiteSurface
delivered on →Partner SitesSurface
delivered on →Print / PhysicalSurface
delivered on →Mailbox (Direct Mail)Surface
delivered on →Broadcast / OOHSurface
delivered on →EventsSurface
delivered on →Physical LocationSurface
grounds on →Digital AssetEntities

Pointed at by— 5

may express →Social PostContent Types
may express →InfographicContent Types
may express →Billboard / OOHContent Types
is rendered by →Hero imageCreative Assets
is concerned by →Format PreferencePreference Types