umi-graphUnified Marketing Intelligence

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Hover or tap a kind to light everything it reaches · choose one to stand on it Where Entities sits, and everything a road reaches from it. One of its 11 entities.

What the drawing means

AcrossOne band per column, left to right in the order the model declares.

DownThe kinds of that band, in the order its manifest states.

AboveThe view layer: a view owns nothing of its own; it reads the model below.

A spineHow many roads the kind carries — thicker means more of the model runs through it.

A roadOne governed relationship. Its weight is the share of the source kind's terms that complete it.

A faint roadUnder a third complete, so an unfinished region looks unfinished.

Dashed purpleA view composes from that kind; solid purple means it carries that kind's terms.

Not drawnA terminal relationship, and any typing or grounding — each is how a term is read, not somewhere a road goes, so neither is a route.

HoverLights a kind, every road touching it, and every kind on the far end.

ClickStands on it — the page opens and the map holds that node lit.

Foundations →

Dim to

Surface

ENT-005

A place an experience is delivered and an engagement can be observed.

+8 more, in the lists below

Compose from here— 1

Surface can stand in one role across the patterns this model declares. Pick one and the answer is drawn here, from the published graph.

board → holds Campaign, Tactics, Actions, Events · the question

Pointed at by— 15

grounds →WebsiteSurface
grounds →Mobile AppSurface
grounds →Search ResultsSurface
grounds →Social FeedSurface
grounds →Video PlatformSurface
grounds →Email InboxSurface
grounds →SMS InboxSurface
grounds →Call CenterSurface
grounds →Third-Party WebsiteSurface
grounds →Partner SitesSurface
grounds →Print / PhysicalSurface
grounds →Mailbox (Direct Mail)Surface
grounds →Broadcast / OOHSurface
grounds →EventsSurface
grounds →Physical LocationSurface