What this model recognises

A shape is a named way terms stand to one another, and the loops are the shapes that close. Each is looked for across the whole model, so a shape the industry recognises is something that can be found here.

A shape whose roles fall in one line from where a reader stands is a question instead, and answers under Questions.

Shapes — 11

• Retention campaign9 roles, 9 relationships, across 9 kinds 1 instance
• The accountability loop9 roles, 9 relationships, across 9 kinds 2 instances
• The activation loop8 roles, 8 relationships, across 8 kinds 1 instance
• Position5 roles, 4 relationships, across 5 kinds a record's shape
• Exposure6 roles, 5 relationships, across 6 kinds a record's shape
• Attributed conversion6 roles, 5 relationships, across 6 kinds a record's shape
• Reading6 roles, 5 relationships, across 6 kinds a record's shape
• Consent receipt6 roles, 5 relationships, across 6 kinds a record's shape
• Campaign roll-up2 roles, 1 relationships, across 2 kinds a record's shape
• The calibration loop3 roles, 3 relationships, across 3 kinds 1 instance
• Setting6 roles, 5 relationships, across 6 kinds a record's shape