exemplar of the pattern
One finished visual that leads a promotional email: templated by the email, rendered as a single visual, composed against the email content width.
Work from here— 1
The jobs this model declares that begin on a creative asset. Where one can be done from here, its page is already written.
- Place a creativeI have a creative and I need to know what form it renders in and which surfaces can carry it. 2 of 2 answered
Questions answered from here— 2
- In what form does a creative render, and which surfaces can carry that form?
- What geometry is a creative delivered in, and which surfaces take it?
Compose from here— 4
Hero image can stand in 4 roles across the patterns this model declares. Pick one and the answer is drawn here, from the published graph.
- board → holds Creative Formats, Surface · the question
- board → holds Creative Size Specifications, Surface · the question
- board → holds Content Types · the question
- board → holds Campaign, Tactics, Actions, Offers, Audience Segments, Permission Bases, Time Windows, Targets · the shape
Related— 4
- is templated by →Promotional EmailContent Types
- renders as →Single VisualCreative Formats
- is delivered in geometry →Email Content WidthCreative Size Specifications
- grounds on →Digital AssetEntities
Pointed at by— 1
- is used by tactic →Win-back emailTactics