Over which time window does a formula compute?
Asked from Reactivation rate formula, a Metric Formulas: A versioned calculation method: fulfilled conversions by lapsed consumers over lapsed consumers in the window, with the grain, exclusions and evaluation rules stated once.
Markdown gives the tables as they read here. The file gives every path as one line per step, which opens in a spreadsheet and pivots into whatever you need.
1 time window reached
The whole answer is drawn here; the file beside it carries it away.
Reactivation rate formula computed over Campaign flight.
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