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Hover or tap a kind to light everything it reaches · choose one to stand on it Where Surface sits, and everything a road reaches from it. One of its 15 surfaces.

What the drawing means

AcrossOne band per column, left to right in the order the model declares.

DownThe kinds of that band, in the order its manifest states.

AboveThe view layer: a view owns nothing of its own; it reads the model below.

A spineHow many roads the kind carries — thicker means more of the model runs through it.

A roadOne governed relationship. Its weight is the share of the source kind's terms that complete it.

A faint roadUnder a third complete, so an unfinished region looks unfinished.

Dashed purpleA view composes from that kind; solid purple means it carries that kind's terms.

Not drawnA terminal relationship, and any typing or grounding — each is how a term is read, not somewhere a road goes, so neither is a route.

HoverLights a kind, every road touching it, and every kind on the far end.

ClickStands on it — the page opens and the map holds that node lit.

Foundations →

Dim to

Mobile App

SRF-002

The brand's own mobile app: the authenticated digital place an established consumer acts from.

+3 more, in the lists below

Compose from here— 10

Mobile App can stand in 10 roles across the patterns this model declares. Pick one and the answer is drawn here, from the published graph.

board → holds Journey Transitions, Events, Channel · the question
board → holds Content Types, Technology Platforms · the question
board → holds Creative Assets, Creative Formats · the question
board → holds Creative Assets, Creative Size Specifications · the question
board → holds Events, Vendor · the question
board → holds Identity Levels, Signals, Events, Tactics, Time Windows · the shape
board → holds Tactics, Channel · the question
board → holds Channel · the question
board → holds Channel, Content Types · the question
board → holds Channel, Events · the question

Related— 2

runs on →Adobe AnalyticsTechnology Platforms
grounds on →SurfaceEntities

Pointed at by— 8

carries format →Single VisualCreative Formats
carries format →Visual SequenceCreative Formats
carries format →Motion VideoCreative Formats
carries format →Interactive ExperienceCreative Formats
carries format →TextCreative Formats
captures event →Web visitEvents
captures event →Consumer authenticationEvents
captures event →ConversionEvents