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A physical or virtual event a consumer attends: a booth, a sponsorship, a hosted session.

Compose from here— 10

Events can stand in 10 roles across the patterns this model declares. Pick one and the answer is drawn here, from the published graph.

• Which facts move a person board → holds Journey Transitions, Events, Channel · the question
• Where a content type is delivered board → holds Content Types, Technology Platforms · the question
• In what form a creative renders board → holds Creative Assets, Creative Formats · the question
• What geometry a creative is delivered in board → holds Creative Assets, Creative Size Specifications · the question
• Who provides the place a fact is captured board → holds Events, Vendor · the question
• Exposure board → holds Identity Levels, Signals, Events, Tactics, Time Windows · the shape
• Which channel and surface a tactic uses board → holds Tactics, Channel · the question
• Which surfaces a channel includes board → holds Channel · the question
• Which content types reach a channel board → holds Channel, Content Types · the question
• Which facts a channel yields board → holds Channel, Events · the question

Related— 1

• grounds on →SurfaceEntities

Pointed at by— 8

• carries format →Single VisualCreative Formats
• carries format →Visual SequenceCreative Formats
• carries format →Motion VideoCreative Formats
• carries format →DocumentCreative Formats
• carries format →Interactive ExperienceCreative Formats
• carries format →Branded ObjectCreative Formats
• is included in channel →EventsChannel
• is included in channel →SponsorshipChannel