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A search engine's results page, where organic listings and paid placements meet a query.

Also called SERP, Search engine results page

Compose from here— 10

Search Results can stand in 10 roles across the patterns this model declares. Pick one and the answer is drawn here, from the published graph.

• Which facts move a person board → holds Journey Transitions, Events, Channel · the question
• Where a content type is delivered board → holds Content Types, Technology Platforms · the question
• In what form a creative renders board → holds Creative Assets, Creative Formats · the question
• What geometry a creative is delivered in board → holds Creative Assets, Creative Size Specifications · the question
• Who provides the place a fact is captured board → holds Events, Vendor · the question
• Exposure board → holds Identity Levels, Signals, Events, Tactics, Time Windows · the shape
• Which channel and surface a tactic uses board → holds Tactics, Channel · the question
• Which surfaces a channel includes board → holds Channel · the question
• Which content types reach a channel board → holds Channel, Content Types · the question
• Which facts a channel yields board → holds Channel, Events · the question

Related— 3

• runs on →Google AdsTechnology Platforms
• provided by →GoogleVendor
• grounds on →SurfaceEntities

Pointed at by— 9

• carries format →TextCreative Formats
• is included in channel →SearchChannel
• is included in channel →AI ReferralChannel
• captures event →Paid media clickEvents
• captures event →Paid impressionEvents
• captures event →Search impressionEvents
• captures event →Assistant answerEvents
• captures event →Assistant citationEvents
• captures event →Brand mentionEvents