Which facts move a person between positions, and where are those facts captured?
Asked from Unknown to Interested, a Journey Transitions: Moves from Unknown to Interested. Someone the brand has never reached arrives already interested, sent by another person: the referral is the first thing known about them.
Markdown gives the tables as they read here. The file gives every path as one line per step, which opens in a spreadsheet and pivots into whatever you need.
4 channels reached
The whole answer is drawn here; the file beside it carries it away.
Drawn as a table ·how this question is walked