Which facts move a person between positions, and where are those facts captured?
Asked from Aware to Interested, a Journey Transitions: Moves from Aware to Interested. The person gives something back: a form, an address, a reply.
Markdown gives the tables as they read here. The file gives every path as one line per step, which opens in a spreadsheet and pivots into whatever you need.
2 channels reached
The whole answer is drawn here; the file beside it carries it away.
| Journey Transitionstriggered by → | Eventscaptured on → | Surface → | Channel |
|---|---|---|---|
| Aware to Interested | Email engagement | Email Inbox | |
| Aware to Interested | Lead submission | Call Center | Phone Call |
Drawn as a table ·how this question is walked