Which facts move a person between positions, and where are those facts captured?
Asked from Unknown to Intent, a Journey Transitions: Moves from Unknown to Intent. Someone the brand has never reached arrives with intent already formed, handed across by a partner or a platform's own answer: the handoff is the first thing known about them.
Markdown gives the tables as they read here. The file gives every path as one line per step, which opens in a spreadsheet and pivots into whatever you need.
1 channel reached
The whole answer is drawn here; the file beside it carries it away.
Unknown to Intenttriggered by →Partner handoffcaptured on →Partner Sites →Referral
Drawn as a chain ·how this question is walked