Which facts move a person between positions, and where are those facts captured?
Asked from Unknown to Aware, a Journey Transitions: Moves from Unknown to Aware. A first exposure lands that can be tied to a person: a paid click, or a first visit to an owned surface.
Markdown gives the tables as they read here. The file gives every path as one line per step, which opens in a spreadsheet and pivots into whatever you need.
7 channels reached
The whole answer is drawn here; the file beside it carries it away.
Drawn as a table ·how this question is walked