On what basis does a parameter take its default value? (Incrementality factor)

On what basis a parameter defaults · from Incrementality factor

On what basis does a parameter take its default value?

Asked from Incrementality factor, a Parameters: The multiplier a holdout establishes between an observed reading and its incremental value, applied to an observed rate or an attributed figure so a plan reports what the activity caused rather than what it touched.

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1 setting basis reached

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Incrementality factor defaults on Experiment.

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On what basis a parameter defaults, from elsewhere— 10

Attribution lookback window
Viewable pixel share
Viewable time
Minimum detectable effect
Statistical power
Significance level
Holdout share
Frequency cap
Session timeout
Retention period

On what basis does a parameter take its default value?

1 setting basis reached

Other questions answered from Incrementality factor— 3

On what basis a parameter defaults, from elsewhere— 10