Whether the brand holds its share of the conversation against the set it competes with.
Also called SOV
Work from here— 1
The jobs this model declares that begin on a KPI. Where one can be done from here, its page is already written.
- Specify a readingTwo teams report the same number differently. I need one definition: what it is made of, what establishes it, which way is better, in what form it reads and in what unit. 3 of 6 answered
Questions answered from here— 5
- Which way must a reading move to be a better result?
- In what arithmetic form does a reading read?
- In what unit is a reading measured?
- What is a reading evidenced by, down to the fact an instrument observes?
- Which goal does a reading serve?
Compose from here— 13
Share of Voice can stand in 13 roles across the patterns this model declares. Pick one and the answer is drawn here, from the published graph.
- board → holds Goals, Metrics, Signals, Events · the question
- board → holds Metrics, Attribution Models · the question
- board → holds Metrics, Metric Formulas, Signals · the question
- board → holds Measure Direction · the question
- board → holds Measure Form · the question
- board → holds Metrics, Units · the question
- board → holds Campaign, Targets, Measure Direction · the question
- board → holds Metrics, Signals, Events · the question
- board → holds Goals · the question
- board → holds Targets · the question
- board → holds Campaign, Metrics, Metric Formulas, Signals, Events, Journey Transitions, Journey States, Consumer States · the shape
- board → holds Campaign, Tactics, Actions, Events, Signals, Metrics, Goals · the shape
- board → holds Metrics, Evidence Designs · the question
Related— 5
- serves goal →Brand AwarenessGoals
- has metric →Share of VoiceMetrics
- improves when →Higher is betterMeasure Direction
- reads as →ShareMeasure Form
- grounds on →MeasureEntities