Retention campaign
A bounded initiative whose purpose is to keep an at-risk relationship active: one flight, one accountable set of KPIs, tactics beneath it.
You leave with What the campaign does and whether it reaches a person, who it may address, what it offers and where the offer is good, when it runs, the level it commits to on which reading, and the permission and lawful ground it stands on.
Markdown gives the tables as they read here. The file gives every path as one line per step, which opens in a spreadsheet and pivots into whatever you need.
What a campaign does
What does a campaign do, and does it reach a person?
Retention campaigncontains tactic →Win-back emailcontains action →Send emailtriggers event →Email engagementacted by consumer →Consumer
Who a campaign may address
Who may a campaign address?
Retention campaign targets audience Lapsed customers.
What a campaign offers, and where
What does a campaign offer, and where is the offer good?
Retention campaignsets offer →Percentage discounteligible in geography →Market
When a campaign runs
When does a campaign run?
Retention campaign valid during Campaign flight.
Where a campaign runs, and whose choice it honours
Where does a campaign run, and whose stated choice does it honour?
Retention campaignscoped to geography →Marketrespects preference →Email frequency
What level a campaign commits to
What level does a campaign commit to, on which reading, and which way must it move?
Retention campaignpursues target →Reactivation rate targetsets level for →Reactivation Rateimproves when →Higher is better
On what lawful ground a campaign reaches a person
On what permission, for what purpose and on what lawful ground may a campaign reach a person?
| Campaignrequires permission basis → | Permission Basespermits purpose → | Processing Purposestypically rests on → | Lawful Bases |
|---|---|---|---|
| Retention campaign | Email marketing consent | Direct Marketing | Consent |
| Retention campaign | Email marketing consent | Direct Marketing | Legitimate Interests |
2 matches · how this pattern is walked