Which goal moves people toward each rung of the ladder, and which rung comes next?
Asked from Retention & Reactivation, a Goals: Sustain active consumer relationships and restore lapsed relationships.
Markdown gives the tables as they read here. The file gives every path as one line per step, which opens in a spreadsheet and pivots into whatever you need.
1 lifecycle stage reached
The whole answer is drawn here; the file beside it carries it away.
Retention & Reactivationadvances stage →Retentionprecedes →Advocacy
Drawn as a chain ·how this question is walked
Other questions answered from Retention & Reactivation— 3
- How is a goal evidenced, and by which observed facts?
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- Which targets quantify a goal, and by when are they due?