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One event is one person's, and the brand can resolve it to that person: a visit, an open, a submission, a purchase, or a fact recorded about one known relationship.

Also called Individual

Compose from here— 1

Person can stand in one role across the patterns this model declares. Pick one and the answer is drawn here, from the published graph.

• At what grain a fact is recorded board → holds Events · the question

Related— 1

• grounds on →Engagement EventEntities

Pointed at by— 13

• is the grain of →Web visitEvents
• is the grain of →Email engagementEvents
• is the grain of →SMS engagementEvents
• is the grain of →Paid media clickEvents
• is the grain of →Consumer authenticationEvents
• is the grain of →Partner handoffEvents
• is the grain of →Lead submissionEvents
• is the grain of →ConversionEvents
• is the grain of →Fulfilment outcomeEvents
• is the grain of →Window elapsedEvents
• is the grain of →Propensity scoreEvents
• is the grain of →ReferralEvents
• is the grain of →Consent changeEvents