Which evidence design is an attribution model a case of?
Asked from Last Touch, a Attribution Models: Credit rests wholly on the exposure closest to the outcome. Single-touch, and the quiet default in most reporting, which is what makes closing channels look like the ones that did the work.
Markdown gives the tables as they read here. The file gives every path as one line per step, which opens in a spreadsheet and pivots into whatever you need.
1 evidence design reached
The whole answer is drawn here; the file beside it carries it away.
Last Touch reads as design Attribution.
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