Share

Copy link LinkedInXEmail

Turn satisfied consumers into people who bring others in, so growth can come from relationships already won rather than only from spend.

Work from here— 1

The jobs this model declares that begin on a goal. Where one can be done from here, its page is already written.

• Build a measurement planI have a goal and I need to show how it will be evidenced, what has to be instrumented, and what we are committing to. 2 of 4 answered

Questions answered from here— 2

• How is a goal evidenced, and by which observed facts?
• Which questions does a goal raise, and which readings answer them?

Compose from here— 7

Advocacy can stand in 7 roles across the patterns this model declares. Pick one and the answer is drawn here, from the published graph.

• How a goal is evidenced board → holds KPIs, Metrics, Signals, Events · the question
• Which questions a goal raises board → holds Intelligence, Metrics · the question
• Which purposes act on an answer board → holds Intelligence, Campaign Purpose, Campaign · the question
• Which goal pursues each rung board → holds Lifecycle Stages, Lifecycle Stages · the question
• Which targets quantify a goal, and by when board → holds Targets, Time Windows · the question
• Which goal a reading serves board → holds KPIs · the question
• The activation loop board → holds Campaign, Tactics, Actions, Events, Signals, Metrics, KPIs · the shape

Related— 2

• advances stage →AdvocacyLifecycle Stages
• grounds on →MeasureEntities

Pointed at by— 2

• asks →Brand IntelligenceIntelligence
• is served by KPI →Advocacy RateKPIs