Advocacy
Turn satisfied consumers into people who bring others in, so growth can come from relationships already won rather than only from spend.
You leave with The readings that serve the goal and the facts behind them, the question areas it raises and what answers them, the rung of the lifecycle it moves people toward, and any level it has been committed to.
Markdown gives the tables as they read here. The file gives every path as one line per step, which opens in a spreadsheet and pivots into whatever you need.
How a goal is evidenced
How is a goal evidenced, and by which observed facts?
Advocacy →Advocacy Ratehas metric →Advocacy Ratecounts in numerator →Referral Trackingobserves event →Referral
Which questions a goal raises
Which questions does a goal raise, and which readings answer them?
| Goals → | Intelligenceis evaluated by → | Metrics |
|---|---|---|
| Advocacy | Brand Intelligence | Share of Voice |
| Advocacy | Brand Intelligence | Visibility Momentum |
| Advocacy | Brand Intelligence | Hallucination Rate |
3 matches · how this pattern is walked
What cannot be answered from here— 2
These are part of the job and reach nothing from here. That is the model being honest about a gap rather than filling it.
- no pathWhich goal pursues each rung
Which goal moves people toward each rung of the ladder, and which rung comes next? - no pathWhich targets quantify a goal, and by when
Which targets quantify a goal, and by when are they due?