umi-graphUnified Marketing Intelligence

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Hover or tap a kind to light everything it reaches · choose one to stand on it Where Intelligence sits, and everything a road reaches from it. One of its 6 question areas.

What the drawing means

AcrossOne band per column, left to right in the order the model declares.

DownThe kinds of that band, in the order its manifest states.

AboveThe view layer: a view owns nothing of its own; it reads the model below.

A spineHow many roads the kind carries — thicker means more of the model runs through it.

A roadOne governed relationship. Its weight is the share of the source kind's terms that complete it.

A faint roadUnder a third complete, so an unfinished region looks unfinished.

Dashed purpleA view composes from that kind; solid purple means it carries that kind's terms.

Not drawnA terminal relationship, and any typing or grounding — each is how a term is read, not somewhere a road goes, so neither is a route.

HoverLights a kind, every road touching it, and every kind on the far end.

ClickStands on it — the page opens and the map holds that node lit.

Foundations →

Dim to

Brand Intelligence

INT-001

How the brand is seen: awareness, sentiment, mention and share of voice.

+4 more, in the lists below

Compose from here— 3

Brand Intelligence can stand in 3 roles across the patterns this model declares. Pick one and the answer is drawn here, from the published graph.

board → holds Goals, Metrics · the question
board → holds Campaign Purpose, Campaign, Goals · the question
board → holds Signals · the question

Related— 7

is evaluated by →Share of VoiceMetrics
is evaluated by →Visibility MomentumMetrics
is evaluated by →Hallucination RateMetrics
answers goal →AdvocacyGoals
answers goal →Brand AwarenessGoals
advises purpose →Brand BuildingCampaign Purpose
grounds on →BrandEntities

Pointed at by— 4

is informed by →Brand Mention TrackingSignals
is informed by →Social ListeningSignals
is informed by →Consumer SentimentSignals
is informed by →Referral TrackingSignals