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Hover or tap a kind to light everything it reaches · choose one to stand on it Where Attribution Models sits, and everything a road reaches from it. One of its 6 attribution models.

What the drawing means

AcrossOne band per column, left to right in the order the model declares.

DownThe kinds of that band, in the order its manifest states.

AboveThe view layer: a view owns nothing of its own; it reads the model below.

A spineHow many roads the kind carries — thicker means more of the model runs through it.

A roadOne governed relationship. Its weight is the share of the source kind's terms that complete it.

A faint roadUnder a third complete, so an unfinished region looks unfinished.

Dashed purpleA view composes from that kind; solid purple means it carries that kind's terms.

Not drawnA terminal relationship, and any typing or grounding — each is how a term is read, not somewhere a road goes, so neither is a route.

HoverLights a kind, every road touching it, and every kind on the far end.

ClickStands on it — the page opens and the map holds that node lit.

Foundations →

Dim to

Attribution Models

First Touch

ATM-001

Credit rests wholly on the earliest exposure in the window. Single-touch, so it reads a journey as though nothing after the opening mattered.

Also called First click

Questions answered from here— 1

Which evidence design is an attribution model a case of?

Compose from here— 4

First Touch can stand in 4 roles across the patterns this model declares. Pick one and the answer is drawn here, from the published graph.

board → holds KPIs, Metrics · the question
board → holds Events, Tactics, Signals, Metrics, Time Windows · the shape
board → holds Evidence Designs · the question
board → holds Parameters · the question

Related— 2

reads as design →AttributionEvidence Designs
grounds on →MeasureEntities

Pointed at by— 1

parameterized by →Attribution lookback windowParameters