Credit is divided across every exposure, weighted towards those nearest the outcome. Multi-touch, and it assumes recency is worth more, which suits a short buying cycle and misreads a long one.
Questions answered from here— 1
Compose from here— 4
Time Decay can stand in 4 roles across the patterns this model declares. Pick one and the answer is drawn here, from the published graph.
- board → holds KPIs, Metrics · the question
- board → holds Events, Tactics, Signals, Metrics, Time Windows · the shape
- board → holds Evidence Designs · the question
- board → holds Parameters · the question
Related— 2
- reads as design →AttributionEvidence Designs
- grounds on →MeasureEntities
Pointed at by— 1
- parameterized by →Attribution lookback windowParameters