Credit is concentrated on the first and last exposures, with the remainder shared among what came between. Multi-touch, for journeys where opening and closing are held to matter most.
Also called U-shaped, Position-based
Questions answered from here— 1
Compose from here— 4
Position Based can stand in 4 roles across the patterns this model declares. Pick one and the answer is drawn here, from the published graph.
- board → holds KPIs, Metrics · the question
- board → holds Events, Tactics, Signals, Metrics, Time Windows · the shape
- board → holds Evidence Designs · the question
- board → holds Parameters · the question
Related— 2
- reads as design →AttributionEvidence Designs
- grounds on →MeasureEntities
Pointed at by— 1
- parameterized by →Attribution lookback windowParameters