Credit is assigned by a model fitted to observed outcomes rather than by a fixed rule. Multi-touch, and the weights it arrives at have to be demonstrable before they can be audited, which is the price of not choosing them in advance.
Also called Algorithmic
Questions answered from here— 1
Compose from here— 4
Data Driven can stand in 4 roles across the patterns this model declares. Pick one and the answer is drawn here, from the published graph.
- board → holds KPIs, Metrics · the question
- board → holds Events, Tactics, Signals, Metrics, Time Windows · the shape
- board → holds Evidence Designs · the question
- board → holds Parameters · the question
Related— 2
- reads as design →AttributionEvidence Designs
- grounds on →MeasureEntities
Pointed at by— 3
- parameterized by →Attribution lookback windowParameters
- attributes →Lead to Modelled Conversion RateMetrics
- attributes →Cost per Modelled ConversionMetrics