umi-graphUnified Marketing Intelligence

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Hover or tap a kind to light everything it reaches · choose one to stand on it Where Entities sits, and everything a road reaches from it. One of its 11 entities.

What the drawing means

AcrossOne band per column, left to right in the order the model declares.

DownThe kinds of that band, in the order its manifest states.

AboveThe view layer: a view owns nothing of its own; it reads the model below.

A spineHow many roads the kind carries — thicker means more of the model runs through it.

A roadOne governed relationship. Its weight is the share of the source kind's terms that complete it.

A faint roadUnder a third complete, so an unfinished region looks unfinished.

Dashed purpleA view composes from that kind; solid purple means it carries that kind's terms.

Not drawnA terminal relationship, and any typing or grounding — each is how a term is read, not somewhere a road goes, so neither is a route.

HoverLights a kind, every road touching it, and every kind on the far end.

ClickStands on it — the page opens and the map holds that node lit.

Foundations →

Dim to

Content Type

ENT-006

A governed template a piece of content is built from: what kind of page, asset or message it is.

+12 more, in the lists below

Compose from here— 1

Content Type can stand in one role across the patterns this model declares. Pick one and the answer is drawn here, from the published graph.

board → holds Campaign, Tactics, Actions, Events · the question

Pointed at by— 19

grounds →Landing PageContent Types
grounds →Product / Service PageContent Types
grounds →Location PageContent Types
grounds →FAQ PageContent Types
grounds →Blog PostContent Types
grounds →How-To GuideContent Types
grounds →Email NewsletterContent Types
grounds →Promotional EmailContent Types
grounds →Nurture / Drip EmailContent Types
grounds →Social PostContent Types
grounds →Social CarouselContent Types
grounds →Short Video / ReelContent Types
grounds →Explainer VideoContent Types
grounds →WebinarContent Types
grounds →Whitepaper / eBookContent Types
grounds →InfographicContent Types
grounds →Billboard / OOHContent Types
grounds →Digital SignageContent Types
grounds →SMS MessageContent Types