Which evidence design is an attribution model a case of?
Asked from Time Decay, a Attribution Models: Credit is divided across every exposure, weighted towards those nearest the outcome. Multi-touch, and it assumes recency is worth more, which suits a short buying cycle and misreads a long one.
Markdown gives the tables as they read here. The file gives every path as one line per step, which opens in a spreadsheet and pivots into whatever you need.
1 evidence design reached
The whole answer is drawn here; the file beside it carries it away.
Time Decay reads as design Attribution.
Drawn as a sentence ·how this question is walked