Which evidence design is an attribution model a case of?
Asked from Position Based, a Attribution Models: Credit is concentrated on the first and last exposures, with the remainder shared among what came between. Multi-touch, for journeys where opening and closing are held to matter most.
Markdown gives the tables as they read here. The file gives every path as one line per step, which opens in a spreadsheet and pivots into whatever you need.
1 evidence design reached
The whole answer is drawn here; the file beside it carries it away.
Position Based reads as design Attribution.
Drawn as a sentence ·how this question is walked