Which evidence design is an attribution model a case of?
Asked from Linear, a Attribution Models: Credit is divided equally across every exposure in the window. Multi-touch, and the plainest way to stop one touch taking all of it, at the cost of holding a first impression and a closing click to be worth the same.
Markdown gives the tables as they read here. The file gives every path as one line per step, which opens in a spreadsheet and pivots into whatever you need.
1 evidence design reached
The whole answer is drawn here; the file beside it carries it away.
Linear reads as design Attribution.
Drawn as a sentence ·how this question is walked