Which goal moves people toward each rung of the ladder, and which rung comes next?
Asked from Discoverability, a Goals: Make relevant brand, product, and content experiences easy to find.
Markdown gives the tables as they read here. The file gives every path as one line per step, which opens in a spreadsheet and pivots into whatever you need.
1 lifecycle stage reached
The whole answer is drawn here; the file beside it carries it away.
Discoverabilityadvances stage →Awarenessprecedes →Consideration
Drawn as a chain ·how this question is walked
Other questions answered from Discoverability— 2
- How is a goal evidenced, and by which observed facts?
- Which questions does a goal raise, and which readings answer them?