Which questions does a goal raise, and which readings answer them?
Asked from Discoverability, a Goals: Make relevant brand, product, and content experiences easy to find.
Markdown gives the tables as they read here. The file gives every path as one line per step, which opens in a spreadsheet and pivots into whatever you need.
2 metrics reached
The whole answer is drawn here; the file beside it carries it away.
| Goals → | Intelligenceis evaluated by → | Metrics |
|---|---|---|
| Discoverability | Category Intelligence | Organic Visibility Share |
| Discoverability | Competitive Intelligence | Share of Voice |
Drawn as a table ·how this question is walked
Other questions answered from Discoverability— 2
- How is a goal evidenced, and by which observed facts?
- Which goal moves people toward each rung of the ladder, and which rung comes next?