Which goal moves people toward each rung of the ladder, and which rung comes next?
Asked from Brand Awareness, a Goals: Be known to people who are not yet looking, so the brand is already in mind when the search begins.
Markdown gives the tables as they read here. The file gives every path as one line per step, which opens in a spreadsheet and pivots into whatever you need.
1 lifecycle stage reached
The whole answer is drawn here; the file beside it carries it away.
Brand Awarenessadvances stage →Awarenessprecedes →Consideration
Drawn as a chain ·how this question is walked
Other questions answered from Brand Awareness— 2
- How is a goal evidenced, and by which observed facts?
- Which questions does a goal raise, and which readings answer them?