How is a goal evidenced, and by which observed facts?
Asked from Brand Awareness, a Goals: Be known to people who are not yet looking, so the brand is already in mind when the search begins.
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2 events reached
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| Goals → | KPIshas metric → | Metricscounts in numerator → | Signalsobserves event → | Events |
|---|---|---|---|---|
| Brand Awareness | Share of Voice | Share of Voice | Brand Mention Tracking | Brand mention |
| Brand Awareness | Share of Voice | Share of Voice | Social Listening | Public social conversation |
Drawn as a table ·how this question is walked
Other questions answered from Brand Awareness— 2
- Which questions does a goal raise, and which readings answer them?
- Which goal moves people toward each rung of the ladder, and which rung comes next?