Which attribution models does a parameter set?
Asked from Attribution lookback window, a Parameters: The number of days before a conversion within which an exposure may receive credit under an attribution model. It is disclosed with every attributed reading, because the same conversions attributed over one day and over thirty are two different numbers.
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6 attribution models reached
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Attribution lookback window parameter of First Touch, Last Touch, Linear, Time Decay, Position Based and Data Driven.
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