umi-graphUnified Marketing Intelligence

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Hover or tap a kind to light everything it reaches · choose one to stand on it Where Measure Form sits, and everything a road reaches from it. One of its 7 measure forms.

What the drawing means

AcrossOne band per column, left to right in the order the model declares.

DownThe kinds of that band, in the order its manifest states.

AboveThe view layer: a view owns nothing of its own; it reads the model below.

A spineHow many roads the kind carries — thicker means more of the model runs through it.

A roadOne governed relationship. Its weight is the share of the source kind's terms that complete it.

A faint roadUnder a third complete, so an unfinished region looks unfinished.

Dashed purpleA view composes from that kind; solid purple means it carries that kind's terms.

Not drawnA terminal relationship, and any typing or grounding — each is how a term is read, not somewhere a road goes, so neither is a route.

HoverLights a kind, every road touching it, and every kind on the far end.

ClickStands on it — the page opens and the map holds that node lit.

Foundations →

Dim to

Total

MFM-001

A count or sum over a period. It grows with volume, so it cannot be compared across periods of different size without saying so.

Also called Sum

+3 more, in the lists below

Compose from here— 2

Total can stand in 2 roles across the patterns this model declares. Pick one and the answer is drawn here, from the published graph.

board → holds KPIs · the question
board → holds Units · the question

Related— 1

grounds on →MeasureEntities

Pointed at by— 9

admits unit →CountUnits
admits unit →CurrencyUnits
gives form to →Assisted-Conversion ActionsKPIs
gives form to →Lead TotalsKPIs
gives form to →Conversion TotalsKPIs
gives form to →Site VisitsKPIs
gives form to →Video Answer AppearancesKPIs
gives form to →RevenueKPIs
gives form to →ReachKPIs