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A number of things counted, each the same kind of thing: visits, leads, deliveries, people reached. It is the unity, coded 1, and it has no scale but the thing it counts, so two counts compare only when they count the same thing over the same period.

Questions answered from here— 1

• Which arithmetic forms can a unit carry?

Compose from here— 5

Count can stand in 5 roles across the patterns this model declares. Pick one and the answer is drawn here, from the published graph.

• In what unit a reading is measured board → holds KPIs, Metrics · the question
• Which forms a unit can carry board → holds Measure Form · the question
• Reading board → holds Metrics, Time Windows, Geographies, Audience Segments, Evidence Designs · the shape
• Setting board → holds Parameters, Time Windows, Geographies, Audience Segments, Setting Bases · the shape
• In what unit a parameter is measured board → holds Parameters · the question

Related— 2

• fits form →TotalMeasure Form
• grounds on →MeasureEntities

Pointed at by— 10

• is unit of →Frequency capParameters
• is unit of →Site VisitsMetrics
• is unit of →Assisted-Conversion ActionsMetrics
• is unit of →Lead CountMetrics
• is unit of →Conversion CountMetrics
• is unit of →Ad ImpressionsMetrics
• is unit of →Ad ClicksMetrics
• is unit of →Offline ReachMetrics
• is unit of →Video Answer AppearancesMetrics
• is unit of →ReachMetrics