Build a measurement plan
A goal walked to the readings that serve it, the question areas it raises, the rung it moves people toward and the level it has been committed to.
It asks “I have a goal and I need to show how it will be evidenced, what has to be instrumented, and what we are committing to.”
You leave with The readings that serve the goal and the facts behind them, the question areas it raises and what answers them, the rung of the lifecycle it moves people toward, and any level it has been committed to.
Asked from a goal, one of Goals.
Markdown gives the tables as they read here. The file gives every path as one line per step, which opens in a spreadsheet and pivots into whatever you need.
Pick a goal— 8 to choose from
Each of these answers at least part of the job. How much it answers is the model's honesty, not a rounding: a pattern that reaches nothing from one is not shown as if it did.
- Demand Conversion 3 of 4 answered
- Discoverability 3 of 4 answered
- Answer Visibility 3 of 4 answered
- Engagement 3 of 4 answered
- Retention & Reactivation 4 of 4 answered
- Marketing Efficiency 2 of 4 answered
- Advocacy 2 of 4 answered
- Brand Awareness 3 of 4 answered