Hover or tap a kind to light everything it reaches · choose one to stand on it Which campaign purposes act on a question area's answers, and which goals do those campaigns support? Asked from Consumer Intelligence; the kinds the walk touches stay lit.

What the drawing means

AcrossOne band per column, left to right in the order the model declares.

DownThe kinds of that band, in the order its manifest states.

AboveThe view layer: a view owns nothing of its own; it reads the model below.

A spineHow many roads the kind carries — thicker means more of the model runs through it.

A roadOne governed relationship. Its weight is the share of the source kind's terms that complete it.

A faint roadUnder a third complete, so an unfinished region looks unfinished.

Dashed purpleA view composes from that kind; solid purple means it carries that kind's terms.

Not drawnA terminal relationship, and any typing or grounding — each is how a term is read, not somewhere a road goes, so neither is a route.

HoverLights a kind, every road touching it, and every kind on the far end.

ClickStands on it — the page opens and the map holds that node lit.

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Which purposes act on an answer · from Consumer Intelligence

Which campaign purposes act on a question area's answers, and which goals do those campaigns support?

Asked from Consumer Intelligence, a Intelligence: Who a consumer is and where they stand: identity, journey state, preference, propensity and history, at the person grain.

Download CSV

Markdown gives the tables as they read here. The file gives every path as one line per step, which opens in a spreadsheet and pivots into whatever you need.

2 goals reached

The whole answer is drawn here; the file beside it carries it away.

Intelligenceadvises purpose →	Campaign Purpose →	Campaignsupports goal →	Goals
Consumer Intelligence	Retention	Retention campaign	Engagement
Consumer Intelligence	Retention	Retention campaign	Retention & Reactivation

Drawn as a table ·how this question is walked