Evidence Plan · CMP-006

Specify a reading

One reading walked to the instrument that counts it, the design that establishes it, the rule that divides its credit, its direction, its form and its unit.

It asks “Two teams report the same number differently. I need one definition: what it is made of, what establishes it, which way is better, in what form it reads and in what unit.”

You leave with What the reading is made of, down to the instrument that counts it; which way it must move to be a better result; the arithmetic form it reads in; the unit it is measured in; and the rule by which it divides credit.

Open on the board →

Asked from a reading, one of KPIs.

Download CSV

Markdown gives the tables as they read here. The file gives every path as one line per step, which opens in a spreadsheet and pivots into whatever you need.

Pick a reading— 42 to choose from

Each of these answers at least part of the job. How much it answers is the model's honesty, not a rounding: a pattern that reaches nothing from one is not shown as if it did.

Conversion Flow Completion Rate 3 of 6 answered
Assisted-Conversion Actions 4 of 6 answered
Lead Totals 3 of 6 answered
Conversion Totals 3 of 6 answered
Conversion Rate 3 of 6 answered
Organic Visibility Share 3 of 6 answered
Site Visits 3 of 6 answered
Paid Search Efficiency 3 of 6 answered
Page Experience (Core Web Vitals) 3 of 6 answered
Citation Rate 3 of 6 answered
Mention Rate 3 of 6 answered
Share of Voice 3 of 6 answered
Video Answer Appearances 3 of 6 answered
Schema Coverage 3 of 6 answered
Account Activation Rate 3 of 6 answered
Attributed-Conversion Share 4 of 6 answered
Referral Conversion 3 of 6 answered
Content Engagement Rate 3 of 6 answered
Video Completion Rate 3 of 6 answered
Qualified Visit Rate 3 of 6 answered
Email Engagement Rate 3 of 6 answered
Fulfilment Rate 3 of 6 answered
Reactivation Rate 5 of 6 answered
Cost per Lead 3 of 6 answered
Cost per Conversion 3 of 6 answered
Revenue 5 of 6 answered
Return on Ad Spend 3 of 6 answered
Revenue per Lead 3 of 6 answered
Revenue per Conversion 3 of 6 answered
Click-through Rate 3 of 6 answered
Retention Rate 3 of 6 answered
Customer Lifetime Value 3 of 6 answered
Advocacy Rate 3 of 6 answered
Reach 3 of 6 answered
Visibility Momentum 3 of 6 answered
Position 3 of 6 answered
Hallucination Rate 3 of 6 answered
Post-Citation Click-through Rate 3 of 6 answered
Lapse Rate 3 of 6 answered
Likely-to-Lapse Rate 3 of 6 answered
Effective Frequency 3 of 6 answered
Opt-out Rate 3 of 6 answered

The patterns it binds — 6

Each is a pattern the model declares, answered on every build. The view brings them together, from where you stand.

3 stepsWhat a reading is made of
What is a reading made of, down to the instrument that counts it?
2 stepsBy what design a reading is established
By what design is a reading established, and is that design observed or assigned?
2 stepsBy what rule an attributed reading divides credit
Which readings attribute an outcome, and by what rule do they divide the credit?
1 stepWhich way a reading must move
Which way must a reading move to be a better result?
1 stepIn what form a reading reads
In what arithmetic form does a reading read?
2 stepsIn what unit a reading is measured
In what unit is a reading measured?

The kinds it reads — 9

Read off the patterns it binds and listed nowhere else. A view owns nothing of its own.

reads →KPIs42 KPIs
reads →Metrics51 metrics
reads →Metric Formulas1 metric formula
reads →Signals32 signals
reads →Evidence Designs5 evidence designs
reads →Attribution Models6 attribution models
reads →Measure Direction3 measure directions
reads →Measure Form7 measure forms
reads →Units7 units