Campaign Brief · CMP-012

Design a tactic

A tactic walked to the channel and surface it uses, the content type it uses, when and where it runs, who it addresses and on what permission basis, and whose stated choice it must honour.

It asks “I am designing a tactic and it has to be placed, timed, addressed and lawful on the same terms as the campaign above it.”

You leave with A tactic designed on governed terms: its channel, surface, content type, time window, geography, audience, permission basis and the preference it honours, each a term the campaign brief already uses.

Open on the board →

Asked from a tactic, one of Tactics.

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Markdown gives the tables as they read here. The file gives every path as one line per step, which opens in a spreadsheet and pivots into whatever you need.

Pick a tactic— 1 to choose from

Each of these answers at least part of the job. How much it answers is the model's honesty, not a rounding: a pattern that reaches nothing from one is not shown as if it did.

Win-back email 5 of 5 answered

The patterns it binds — 5

Each is a pattern the model declares, answered on every build. The view brings them together, from where you stand.

2 stepsWhich channel and surface a tactic uses
Through which channel does a tactic reach people, and on which surface?
1 stepWhich content type a tactic uses
Which content type does a tactic put in front of people?
2 stepsWhen and where a tactic runs
When does a tactic run, and where?
2 stepsWho a tactic addresses, and on what basis
Who does a tactic address, and on what permission basis?
2 stepsWhose choice a tactic must honour
Whose stated choice must a tactic honour, and what kind of choice is it?

The kinds it reads — 10

Read off the patterns it binds and listed nowhere else. A view owns nothing of its own.

reads →Tactics1 tactic
reads →Channel16 channels
reads →Surface15 surfaces
reads →Content Types19 content types
reads →Time Windows5 time windows
reads →Geographies1 geography
reads →Audience Segments1 audience segment
reads →Permission Bases1 permission basis
reads →Preferences1 preference
reads →Preference Types4 preference types

Design a tactic

Pick a tactic— 1 to choose from

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