Which questions does a goal raise, and which readings answer them?
Asked from Marketing Efficiency, a Goals: Improve the outcome produced per unit of marketing investment.
Markdown gives the tables as they read here. The file gives every path as one line per step, which opens in a spreadsheet and pivots into whatever you need.
3 metrics reached
The whole answer is drawn here; the file beside it carries it away.
Drawn as a table ·how this question is walked