Where the brand stands against the set it competes with: who else answers the same demand, on what terms, and how that is moving.
Compose from here— 3
Competitive Intelligence can stand in 3 roles across the patterns this model declares. Pick one and the answer is drawn here, from the published graph.
- board → holds Goals, Metrics · the question
- board → holds Campaign Purpose, Campaign, Goals · the question
- board → holds Signals · the question
Related— 6
- is evaluated by →Share of VoiceMetrics
- answers goal →DiscoverabilityGoals
- answers goal →Brand AwarenessGoals
- advises purpose →Brand BuildingCampaign Purpose
- advises purpose →AcquisitionCampaign Purpose
- grounds on →MeasureEntities