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One measured quantity over another of a different unit, such as money over outcomes. It answers what a thing costs or returns rather than how often it happens.

Compose from here— 2

Ratio can stand in 2 roles across the patterns this model declares. Pick one and the answer is drawn here, from the published graph.

• In what form a reading reads board → holds KPIs · the question
• Which forms a unit can carry board → holds Units · the question

Related— 1

• grounds on →MeasureEntities

Pointed at by— 9

• admits unit →RatioUnits
• admits unit →CurrencyUnits
• gives form to →Paid Search EfficiencyKPIs
• gives form to →Cost per LeadKPIs
• gives form to →Cost per ConversionKPIs
• gives form to →Return on Ad SpendKPIs
• gives form to →Revenue per LeadKPIs
• gives form to →Revenue per ConversionKPIs
• gives form to →Effective FrequencyKPIs