umi-graphUnified Marketing Intelligence

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Hover or tap a kind to light everything it reaches · choose one to stand on it Where Entities sits, and everything a road reaches from it. One of its 11 entities.

What the drawing means

AcrossOne band per column, left to right in the order the model declares.

DownThe kinds of that band, in the order its manifest states.

AboveThe view layer: a view owns nothing of its own; it reads the model below.

A spineHow many roads the kind carries — thicker means more of the model runs through it.

A roadOne governed relationship. Its weight is the share of the source kind's terms that complete it.

A faint roadUnder a third complete, so an unfinished region looks unfinished.

Dashed purpleA view composes from that kind; solid purple means it carries that kind's terms.

Not drawnA terminal relationship, and any typing or grounding — each is how a term is read, not somewhere a road goes, so neither is a route.

HoverLights a kind, every road touching it, and every kind on the far end.

ClickStands on it — the page opens and the map holds that node lit.

Foundations →

Dim to

Technology Platform

ENT-007

A system in the marketing stack that delivers, captures or analyses engagement.

+11 more, in the lists below

Compose from here— 1

Technology Platform can stand in one role across the patterns this model declares. Pick one and the answer is drawn here, from the published graph.

board → holds Campaign, Tactics, Actions, Events · the question

Pointed at by— 18

grounds →Adobe AnalyticsTechnology Platforms
grounds →Salesforce Marketing CloudTechnology Platforms
grounds →Salesforce Data CloudTechnology Platforms
grounds →Salesforce PersonalizationTechnology Platforms
grounds →Salesforce DatoramaTechnology Platforms
grounds →Google Analytics 4Technology Platforms
grounds →Google Search ConsoleTechnology Platforms
grounds →Google AdsTechnology Platforms
grounds →Google Campaign Manager 360Technology Platforms
grounds →Google CrUXTechnology Platforms
grounds →YouTubeTechnology Platforms
grounds →BrightEdgeTechnology Platforms
grounds →OncrawlTechnology Platforms
grounds →BrightCoveTechnology Platforms
grounds →TwilioTechnology Platforms
grounds →Constant ContactTechnology Platforms
grounds →MouseflowTechnology Platforms
grounds →DynatraceTechnology Platforms