Consent change
One grant or withdrawal of a permission by one person, for one purpose on one channel, recorded so that what may be sent to them can be shown to rest on it, and so that withdrawing it is shown to be as easy as giving it.
You leave with The place a fact is captured and who provides it, the grain it is recorded at and therefore whether it may name a person, and what permission a consent change grants or withdraws.
Markdown gives the tables as they read here. The file gives every path as one line per step, which opens in a spreadsheet and pivots into whatever you need.
At what grain a fact is recorded
At what grain is a fact recorded, and may it therefore name a person?
Consent change at grain Person.
What a consent change bears on
What permission does a consent change grant or withdraw, and which campaigns require it?
Consent changechanges permission →Email marketing consent →Retention campaign
What cannot be answered from here— 1
These are part of the job and reach nothing from here. That is the model being honest about a gap rather than filling it.
- no pathWho provides the place a fact is captured
Where is a fact captured, and who provides that place?
The same job, from elsewhere
- Web visit
- Email engagement
- SMS engagement
- Paid media click
- Social and video engagement
- Print, mail and broadcast
- Consumer authentication
- Partner handoff
- Lead submission
- Conversion
- Fulfilment outcome
- Public social conversation
- Window elapsed
- Propensity score
- Referral
- Paid impression
- Search impression
- Assistant answer
- Assistant citation
- Brand mention
- Crawl